Medical crowdfunding, also called Medical Fundraising, is used to raise money to pay for medical expenses. It’s essential for people who need help covering medical costs. Since 37% of Americans struggle to make ends meet due to unpaid medical bills, it is an excellent option to get out of medical debt. If you want to run a successful medical crowdfunding campaign, this post will give you tips and examples of when you may consider it.

Why Would You Want To Start a Medical Fundraising Campaign?

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There are several reasons why you should raise money using Medical Fundraising. The good news is in 2021, 1 in 5 Americans were happy to donate to several types of medical crowdfunding campaigns. Some of these campaigns included but are not limited to:

• Cancer: 4 out of 10 Americans will have cancer at some point.
• Heart disease: The most common one affects 1 in 20 people over 20 years old. 
• Mental illness: This accounts for 1 out of 10 crowdfunding campaigns.

By creating a medical crowdfunding campaign, you or someone you know can raise money to aid health support and help them manage life without the added stress of medical bills. 

Tips for Medical Fundraising

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Now that you know why medical crowdfunding is critical, let’s consider some tips for a successful campaign.

How to Quickly Start Medical Fundraising Campaigns

On average, successful Medical Fundraising campaigns spend a minimum of 11 days to research and create a plan. Most crowdfunding sites have more complex rules and guidelines. With Give A Hand, you can launch a campaign without the hassle of researching and the stress of fees. 

There is also an option to add a beneficiary if you’re starting it for someone else for an easy way of transferring funds. This is a great option for securely allowing the beneficiary to receive donations without you needing to know their bank information.

Once you set up your medical crowdfunding campaign, you can look at other successful campaigns to see what worked for them. Use this as inspiration for your plan. Researching more about an illness can help donors understand the condition and how their donations will be used. You can also steal a method from content writers.

They create content strategies, and you can too. While in the planning stages, you can plan social media posts and find pictures for them. This will take the stress off of trying to develop a good post every week or so. 

Write a Captivating Story About the Cause

People are more motivated to donate to a cause when they read something that touches them. A great way to do this is to show, don’t tell the story. You can say, “Tom has cancer. Please donate,” or show what Tom is going through. 

It can be helpful to add their life story for Medical Fundraising to help donors connect. For example, “Tom is a father of three who loves painting family portraits. His wife has been his best friend for the last 20 years, and he loves spending time with his children. He and his family are devastated by the cost of his cancer treatment and raising three kids.” This shows what Tom is going through and how vital donating is.

Ask a family member or close friend to write the story for you if you need crowdfunding. It will take the stress and pressure off you while allowing your loved one to feel like they are doing something essential to help you directly. When tragedy strikes, your close friends and family often try to help in any way they can.

Don’t Forget To Add Photos To Make More Impact

Going along with the “show” don’t “tell” story method above, photos are an efficient way to show. It shows who the money is helping. Humans are visual creatures; showing who needs help and why with a picture will move more people to help. 

The cover image should be high quality and only include the person who needs the donations. You can change the photo at any time. Galleries help keep your donors updated on how much they have raised and how close you are to your goal. They will also like to see how their donation contributed to a great cause. 

If the person doesn’t want to take a picture for updates because of their health or other reasons, then use photos of their favorite things. Are they an artist? Share a picture of one of their paintings. Are they a dog lover? Show a picture of their dog. It will keep donors engaged while taking some stress off the one receiving donations, 

Share Your Story on Multiple Social Media Platforms

There is a reason businesses use social media as part of their marketing strategy. It gets more eyes on their product or service. This holds for medical crowdfunding campaigns as well. Not only will more people see your campaign, but it will increase the chances of meeting your goal. 

Another benefit of using social media for your medical crowdfunding campaign is having more support. Distant relatives or old friends will want to see if they can help you with donations and by providing comfort or company, among other things. You can also write a weekly post about the person and link it to the campaign. This will increase the chances of your Medical Fundraising campaign being shared. 

Show Appreciation to Your Donors

Donations, no matter the size, are appreciated and helpful. So don’t forget to say thank you! If you can’t say thank you directly, you can do it a few other ways. 

• Include it in one of your updates. It is a simple way to show appreciation; your donors will feel good about helping. 
• Create a thank you video for each milestone met. It can increase the chances of receiving donations and having a successful medical crowdfunding campaign.
• Send a personal email showing how their donation impacted the campaign.
• Give a shout-out on social media.
• Send a postcard or get a blank one and paint it yourself.
• Send a handwritten letter expressing gratitude.
• You can craft keychains or other small handmade items for a thoughtful gift.